As a part of promoting October as the world Breast cancer awareness month, MVRCCRI, Chooloor and Pratheeksha jointly organized a Breast Cancer Awareness program for the month of October; Pink October. Under the program, the hospital and Pratheeksha conducts a range of programs that make women of the area aware of various
aspects of Breast cancer.
The Pink October campaign was inaugurated by RDO Shamil Sebastian. Smt. Lakshmi Rajagopal who recovered from Blood cancer was honoured at the event. MVR Cancer Center chairman CN Vijayakrishnan and Medical Director Dr. E. Narayanankutty Warrier have spoken addressing the issue at the meeting.